what we do
Blueprint Branding is a collaborative marketing agency focused on building better brands from the ground up. As brand architects, we work closely with each client to map out a customized blueprint by which a consistent, memorable brand can be created. Once a plan is in place, we can also act as the general contractors of your brand to oversee its construction and ensure it's built to spec.
We’re all about creating systematic yet simple marketing solutions—from concept to completion. How can we help build your brand?
about us
Hi there! I’m Chelsea Hughes, Founder & Chief Brand Architect of Blueprint Branding. And I’m passionate about brands: creating them, recreating them and improving them.
This passion led me down a career path I’ve loved—from managing national brands at the largest independent ad agency in America, to helping launch a startup and turn it into a billion-dollar global phenomenon, to rebranding a 56-year-old Texas bank while managing all marketing aspects of an acquisition.
These diverse roles allowed me to gain extensive experience in all things brand: strategy, creation, development, experience, management and rebranding. In addition to brand work, my specialties include copywriting, creative direction, project management, process design, event planning, merchandising, public speaking and team management.
Blueprint Branding is structured as a collaborative marketing agency, meaning if anything falls outside my realm of expertise listed above, I simply partner with an expert from my industry-wide network of trusted contractors to help me get the job done. But no matter the size of the project, I remain your designated point of contact.
My vision for Blueprint is to create memorable brand experiences—for clients and consumers alike. I would love the opportunity to help you build a memorable brand.
Your brand is the single most important investment you can make in your business.
- Steve forbes
services
brand design
Whether it’s creating a new brand from scratch or revamping an existing one, brand design is what we do best. Blueprint’s strategic process for brand design is outlined in the five steps below:
SWOT ANALYSIS: We start with SWOT analysis to help us get on the same page about your goals for your business and its strengths, weaknesses, opportunities and threats in the marketplace.
NAMING WORKSHOP: If you don’t already have a name for your business, we conduct a strategic naming workshop to ideate what your new or rebranded venture could be called.
BRAND BLUEPRINT WORKSHOP: During this interactive session, we brainstorm the blueprint for your new brand together. The resulting strategy includes your brand’s vision, mission, positioning, personality and core values (if desired). And if it doesn’t happen organically during the workshop, we can also recommend a tagline for your company.
LOGO DEVELOPMENT: Only after your brand blueprint is in place do we begin to develop it visually. We provide several different directions for your logo, then perfect the design—and finally—colorize it. We work closely with you along the way to ensure you’re thrilled with the result!
BRAND STANDARDS DEVELOPMENT: Once the logo is finalized, we create a visual identity for your brand, including color palette, typography, imagery, patterns and icons. These details are documented in a one-page cheat sheet that also includes your brand blueprint and logo. This set of brand standards ensures that anyone who ever touches your business can consistently capture the essence of your brand, no matter their role. It’s the benchmark by which you can measure all future work.
general contracting
After brand design is complete, Blueprint Branding can build, launch and manage your brand as needed.
Within your company, we can help position your new brand for success by facilitating trainings, discussions and brainstorms with your team, including:
New brand training for employees
Core values implementation to drive company culture
Measurable customer service standards creation to wow guests
Process development to increase speed and efficiency
As for public-facing marketing assets, we can handle anything that needs to be created for your brand, including:
Print — Business set, collateral, signage, packaging, merchandise, etc.
Content — Press releases, articles, blog posts, email, etc.
Traditional — TV, radio, out of home, photography, etc.
Digital — Web design, video, social media, etc.
Events — Branding, planning, promotion, facilitation, etc.
subcontracting
For agencies needing temporary or third-party project support, we can share the load. From brand management to copywriting, we collaborate as an extension of your team to help keep your schedules on track, the work great and your clients happy.
work
Below are a sampling of brands I’ve had the privilege of working for or with over the years. Work samples available upon request.
reviews
Don Clampitt
President & CEO
Clampitt Paper
Chelsea Hughes represents some of the best qualities in a brand developer and steward. I've had the pleasure of working with Chelsea at Southside Bank as well as Neora (formerly Nerium International) and have seen firsthand her creativity coupled with her execution of details. As a manager, she allows her people to perform and excel in their jobs while still holding them accountable to deadlines and quality. Chelsea is someone who is continually learning and mentoring—and is able to do so with genuine humility.
Lisa Robertson
Editor
Direct Selling News
After working together for many years, I know I can truly count on Chelsea. As a brand architect, writer and collaborator, she always asks insightful questions—questions that I as a client might not have even considered yet. Chelsea has a unique ability to figure out what a brand or a story needs in order to differentiate itself. That’s such a rare and valuable quality! She has never missed a deadline, never taken on a job she didn’t feel she could knock out of the park and never “phoned it in.” I appreciate her approach, her reliability, her positivity and her unfailing can-do attitude. Working with her via Blueprint Branding is always a pleasure.
Katie Warren
President, 2019-2020
Junior League of Richardson
Blueprint Branding developed and implemented the marketing strategy for Junior League of Richardson’s Spring Market & Craft Boutique, our chapter’s largest fundraiser to date. Even though this was entirely a volunteer position, Chelsea put 100% into every aspect of her work. Multiple vendors approached me to say how impressed they were with our marketing material, especially for a first-year event. Due to her fantastic work leading the branding and marketing efforts for Spring Market, the Board voted to recognize Chelsea as the “New Member of the Year” for 2018-2019. Any organization would benefit from having Blueprint Branding as a marketing partner.
Contact
Blueprint Branding is based in the Dallas/Fort Worth metroplex, but we’re virtually everywhere. So whether you’re a company needing a new brand or an agency looking for project help, we look forward to hearing from you. Drop us a line, and we’ll be in touch soon.